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Virtual Private Network (VPN) Importance, Benefits and Uses

The concept of a virtual private network or VPN is one of the important concepts in the Internet world, but many Internet users still face difficulty in understanding this concept, or at least have a lot of questions and inquiries about it.

In this article, as usual in the winners, we will discuss the concept of a virtual private network in a simplified and detailed manner, and we will address many related concepts, through which you will have the information and facts you need about this tool, its importance and how to use it as well.

What is a Virtual Private Network?

Virtual Private Network (VPN): A technology that allows you to securely connect to the Internet through an encrypted tunnel to another network, to ensure Internet privacy and protect the confidentiality of your data and identity.

A VPN is usually used to protect your browsing activities from unknown people on public networks and Wi-Fi networks.

They are also used to mask your Internet Protocol (IP) address, bypass geo-restrictions on region-restricted websites, and more.

How does a VPN work?

When you connect your computer or smartphone to a VPN, your device starts to act as if it were on the same local network as the VPN, instead of your current virtual ISP and IP address.

Internet Protocol Address: It is a string of numbers specified by your Internet Service Provider, which is linked to an information network that operates on the Internet Protocol Packet, and is considered the digital identifier of any device.

A VPN connects your device to the Internet through the private server of your choice rather than your ISP, by creating a private tunnel from your device to the private server, and it hides your vital data through something known as encryption.

So that when your data is sent to the internet, it comes from the VPN instead of your computer. And since your device behaves as if it were on the same local network as the VPN, your network traffic is sent over a new, secure, encrypted connection with your IP address hidden and your identity protected.

So, if this new server is in a different country, it will appear as if you are in that country, and you will probably be able to access things that you wouldn't normally access in your country of residence.

VPN encryption basics

Encryption is the term used to describe how data is kept confidential when using a VPN.

Encryption hides your data by turning it into a set of obscure and incomprehensible symbols that cannot be read or understood without a very strong password, which is known as a key.

This key breaks down the complex codes into which your data has been converted. This key only knows your device and the VPN server.

The process of retransferring your data is known as decryption, which is the process of making the encrypted data readable again by applying the key.

For example: When you enter your credit card details into a shopping site, that information is encrypted, and cannot be read until it reaches its final destination.

VPNs use different types of encryption, and to put it simply, when you establish a connection to a VPN, the following will happen to your data:
  • The VPN software on your device encrypts your data traffic, and sends it to the VPN server through a secure tunnel. 
  • The encrypted data sent from the device is decrypted by the VPN server.
  • The VPN server sends your data over the Internet and gets a response.
  • Your traffic is encrypted again by the VPN server and then sent to you.
  • The VPN software on the device decrypts the data so you can understand and use it. 
Encrypting data traffic provides the user with more identity protection, makes it difficult for hackers to intercept and view data, and is so fast that even an ISP can't detect it.

Reasons to use VPNs?

VPN technology was originally invented to be a way to securely connect business networks together over the Internet, or allow you to access a business network from home.

VPNs are very popular these days, but for reasons other than the ones they were originally created for.

There are many different reasons why people not only start using VPNs, but consider them an essential tool for using the internet as well.

It protects the user's identity and data, and it also provides different horizons for work, marketing and profit via the Internet, and this is what we will explain in the following sections.

Now let's get acquainted with the most important reasons for using a virtual network, whether personally or in the business world, which we will call the assistance that a virtual private network provides to you.

First: How does a VPN help you with your daily internet use

1. It provides you with safety

The VPN intensively encrypts data traffic, even before it reaches the VPN server, which makes your data secure and not directly displayed on the Internet. between them in a more discreet way.

You can also use it to access your home network remotely from anywhere, enabling you to use shared files locally, communicate with other smart devices, or even play video games as if you were at home.

VPN protection is also very essential while using public, open, and unsecured networks.

2. It gives you privacy when using the Internet

When you connect to the Internet in the usual ways, your data is visible to everyone, including your IP address, which enables your ISP, governments, and hackers to view your data, reveal all of your online activities, and even identify you.

But with a VPN using a secure encrypted tunnel, as soon as you connect to the VPN server, your IP address will change as your data transmission is encrypted, giving you greater privacy.

When you use a VPN, you will be able to bypass connection monitoring by your Internet Service Provider, your IP address will be difficult to identify or your data to be intercepted and displayed, and then it will be difficult to identify your identity or your online activities, thus becoming more anonymous on the Internet.

3. It gives you more freedom to use the Internet without restrictions

A VPN allows you to change your IP address, which is not only an advantage in terms of security and privacy, but also gives you more freedom on the Internet.

It allows you to connect to servers all over the world. When you connect to a VPN server in a particular country, you will be able to access the Internet as if you were physically in that country.

This helps you access geo-restricted websites or access restricted services by geographic region, allowing you to use US entertainment sites like Netflix, Hulu or Pandora and watch a different version as if you were in America.

It also enables you to bypass Internet censorship, which is useful, because the Internet is not freely accessible everywhere. Some countries monitor the Internet or impose restrictions on part of it, but using a VPN enables you to get around the firewall and access the entire Internet.

The use of a VPN is also popular among politicians and activists in many countries.
Second: How a VPN Helps Your Business

1. Optimizing Social Media Marketing

The number of social media users worldwide is around 3.5 billion people. This means that no matter what type of business you do, social media is key to reaching your target audience.

Currently, large companies from almost all industries are investing in social media marketing, as it is one of the convenient ways to engage with potential existing customers and build stronger relationships with them.

A VPN helps you provide a greater degree of protection for your data, your company's data, and the data of your customers. It also helps you reach your target market.

If you want to target the audience in another geographic region or country, you can use a VPN to connect through a server located in that region, it will help you to know the interests and preferences of your potential customers and create a marketing strategy accordingly.

2. Promote e-marketing

Monitoring competitor activity is an ideal way to increase e-marketing results, it is necessary to get an in-depth view of their marketing strategies, find opportunities in text links, and gives you the opportunity to get to know their happy customers and also their unhappy customers.

Knowing your competitors' strengths and weaknesses helps you analyze and define your competitive advantage. Moreover, it allows you to differentiate your service or product from other businesses in the same field.

A VPN allows you to secretly monitor your competitors, and they will never know that you are looking at their websites.

3. Understand consumer behavior and improve search engine results

You won't be able to create a successful marketing campaign without being able to identify the motives that drive potential buyers to buy. Internet marketers often need to target audiences abroad.

A VPN can help you by being able to browse Google as a resident of your target geographic area, identify keywords about your product or service, make use of Google Trends, and use Google tools such as market finder and consumption meter.

Having more accurate search engine results in your target market helps you do better research and create more effective advertising campaigns. You can even find out which companies are bidding and study their advertising campaign.

4. Speed ​​and security of uploading and downloading data and files

Some people are skeptical about using a VPN, because they have heard that it can slow down your internet connection.

It is true that some VPNs have this effect. VPNs redirect the connection through another remote server. This takes longer, which can slow down the connection, but this is not always the case.

There are many VPN providers out there who do everything they can to make your Internet connection as fast as possible, sometimes even faster than you are used to.

Also, how the previously explained VPN works gives you a greater degree of privacy to trade corporate and customer data without the risk of being traded and displayed on the Internet.

How to choose a VPN

We hope you now have a better idea of ​​the importance of a VPN and how it works, but the question remains: Free or paid VPN? Free VPNs use outdated security protocols, which causes their efficiency to be reduced, data leakage and slow internet speeds.

A VPN is a service worth paying for, especially since most service providers will not charge more than a few dollars a month, and these providers make sure the security and speed of their servers periodically.

In fact, in general and in the world of the Internet, free services are weak and have some shortcomings, and this is obvious, from where will free service providers get the financial support that enables them to develop and update their services as long as they provide them for free.

On the other hand, paid services are at the highest level of efficiency, and the companies that own them have the funds to improve and develop them continuously.

This proposition is ideally applicable to VPN service providers, which is why we recommend a paid VPN, which we believe is a worthwhile investment.

In the end, we hope in this article to help the winning audience understand one of the very important concepts in the world of the Internet, which we believe that all Internet users should understand and recognize.