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Best Content Marketing Tools (18 Tools You Can't Live Without)

As you read these lines, 88% of marketers with B2B target companies use content marketing as an essential part of their marketing plan, and companies have spent nearly $220 billion on content marketing strategies and content marketing tools from 2016 to 2021.

Perhaps you are reading this article now because you find yourself part of this 88%, and you also know very well that the value that brands get from content marketing cannot get from other types of marketing.

The first, for example, is that it is 62% less expensive than traditional marketing, and gets three times the number of customers and sales in terms of quantity and value.

And if you are not on the boat of content marketing, you will soon know the importance of content marketing and content marketing tools, and resort to it as you go deeper in your attempts to develop your project, whether it is online or on the ground.

To cut short the need to drown in the rubble of many sources, here is a list of the most important and indispensable content marketing tools, whether you have been using content marketing for decades or are just starting out.

First content management tools

1) HubSpot

Hubspot is the most popular tool in the field of Inbound Marketing, including content management, customer relations and sales. Hubspot is considered by experts to be one of the most effective content marketing tools.

It offers a suite of powerful tools that content marketers need to create, edit and manage the right content for the right audience, enabling them to generate high-value leads and sales.

Once you create an account on the Hotspot platform, you analyze your marketing strategy in detail in light of improving sales and overall performance.

 2) Contentools

ContentTools is a content marketing platform for creating, publishing and analyzing content for advertising and marketing campaigns. The application comes with an internal editor that enables you to create your content in compliance with the SEO rules, and thus a greater chance for your content to appear and rank at the top of the search results.

The tool includes a set of content information and analytics supported by artificial intelligence, automatic publishing tools on social media platforms, and support for integration with many external tools (as a third party), especially Evernote and Dropbox.

3) Google Toolkit

We can't talk about content marketing tools without talking about the search engine giant. Google gives marketers countless tools to create and improve content and marketing strategies in general.

To name a few, there is a Keyword Planner tool to do keyword research, and Google Analytics to give a deep and comprehensive insight into the performance of content in a given period. In addition to other tools such as Google Trends, Google Search Console, and many others.

Second, content analysis tools

4) Google Analytics

As mentioned in the previous section, Google Analytics is one of the most powerful tools Google offers for marketers and content creators. Google Analytics provides an integrated system for measuring and analyzing website data.

This system includes everything from how customers and visitors interact with ads and website content to social media tools across all devices; So website editors can understand what works best on their platforms, and accordingly make adjustments to their content marketing strategies.

5) SEMrush

You wouldn't be surprised if we told you that the success of any content you create is largely related to how you configure that content to appear on search engine results.

Now imagine that a tool with a massive database of more than 106 million keywords and 71 million domains is what will help you analyze the content and behavior of visitors on your site and competing sites… this is what SEMrush will offer you.

SEMrush is another super digital tool that offers a range of services and tools that are important to those working in content marketing, SEO and SEM marketing.

It provides them with interaction data and information that helps them beat their competitors in this area, from on-page SEO analysis, ideas for improving content and SEO strategies, to suggestions for backlinks and new content ideas.

6) Moz

Let's say you're already trying to promote the content of your website or online store to search engines, but you're always surprised by a crash in ranking, and thus fewer visitors and possibly sales.

That's why keeping an eye on your site's performance is critical, which is why we bring you Moz.

This tool helps you monitor your site's ranking according to the keyword that is most important to you, in addition to on-page configuration, competitive analysis and keyword scarcity analysis tool. This wide range of services will enable you to decide the best destination for your content efforts.

7) Buzzsumo

Buzzsumo is a research, content aggregation, and analysis tool for social media platforms. The tool gives you the information you need to know the best trending online content in a particular field or topic, the performance of your content, and who the audience is trading with.

The tool also helps you determine who are the most popular and influential influencers in specific areas, as well as track competitors and analyze their content.

The tool also enables you to search for the best keywords on topics that interest your audience.

Third, project management tools

8) Coschedule

CoSchedule is one of the most popular smart marketing platforms. CoScheule enables you to organize and manage all your marketing activities from one place, and of course manage, publish and analyze the content within it.

The platform also enables you to manage the frameworks and workflows within your team and easily share files and documents without the need to use third parties, and all of this certainly means higher efficiency and speed.

9) DivvyHQ

This tool is a content planning and production tool designed specifically for teams of content creators, publishers or editors. The program includes frameworks that users can modify and exploit to suit the team's needs.

The tool also provides a content calendar that enables users to see and follow what other team members are working on.

10) Buffer

You can use Buffer to create, schedule and publish your brand content across social media platforms. The platform enables you to publish at the best times that suit your audience or the times of your choice throughout the day.

The platform also enables you to get an extensive analysis of the performance of your content.

Fourth, tools for creating visual content

11) Biteable

And because visual content garners three times more engagement and attention than textual or traditional content, this platform is your next destination.

Using the Biteable platform, you can create entertaining and interactive visuals for social media platforms. The platform offers hosting for free templates for videos, photos, music, and graphics.

If you want - and you should - add visual content to your site and social media platforms, then this is exactly what you are looking for.

12) Canva

This tool is undoubtedly on the list of the best content marketing tools for any content creator who needs to bring a strong visual presence to their content and the entire brand.

Canva is a platform for creating graphic and visual content, from social media content and presentations to documents, posters, flyers and more.

The application has more than 50,000 ready-to-use templates available in different sizes for social platforms, and you can upload images from your personal device to edit them.

13) Design Wizard

Like Biteable, the Design Wizard platform enables you to create visually appealing content through its simple and interactive user interface.

The platform offers more than 10,000 free design templates pre-made to fit image sizes on platforms such as Instagram and Facebook, as well as more than 1.2 million stock images. This makes it the most suitable platform for non-professional visual content creators.

Read also: The most important books to learn content marketing (books that will put you among the professionals)

Fifthly, various other content marketing tools

14) Feedly

Basically, Feedli is an application that collects content and news from the user's electronic sources for editing and sharing with others. Fidely is one of the best RSS feed tools, with millions of users and an infinite number of content.

You can take advantage of this tool by adding articles, blogs, and websites that interest you to keep up to date with the latest news and updates and inspire new ideas for your content.

15) Flipboard

Flipboard collects stories and news that are happening right now, and you can use it to see the latest happenings and trends, which can certainly give you creative ideas to write about.

16) Parse.ly

Parse.ly is based on understanding what kind of content will have the most positive impact on your project, and therefore making the right decisions based on real data.

17) UberFlip

Uber Flip is a platform that enables marketers to design highly customized content for their target audience at every stage of the buying journey, publish content that audiences want to see and ultimately engage with the company.

18) Rebrandly

This tool is the most advanced in creating custom shortened links and URLs for your content. This tool enables you to put your brand name on shortened links, which in turn increases click-through rate to 39% than regular links, and gives your company a chance to stand out and gain the reader's trust.

Now, remember that the only way to find the right tool for you is to know exactly what your project needs and the weaknesses and strengths in its marketing aspect, and then research the content marketing tool that supports these marketing efforts.

In the end, it remains to know that there are thousands of content marketing tools teeming with the Internet. And it never mind to look up from time to time for newer and more effective tools. You can never predict what the creators have in store!

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